The Importance of Planning

Everyone is always talking about how crucial it is to stay organized and plan before taking action. The same goes for social media marketing! So many people just jump in without thinking out the details and inevitably face disappointment when they don’t see the results they were expecting. In order to avoid any discouragement, its super important to create a plan for your social media marketing!

goalsThe first step to creating any plan is to understand your goals. What is it that you want to achieve? Furthermore, who are you trying to reach with your goals? Depending on your target audience, you need to utilize the correct social media outlets to effectively portray your message.


After you’ve established your basis, you want to create accounts on the most effective platforms for your unique goals and audience. You want to make sure to use the same name across all social media accounts, if possible, to ensure consistency for your brand and ease for people to find you on all types of social media.

I know, I know, there are a thousand different social media platforms to choose from, so how do you know which one is right for you? Start small! As cliche as the phrase is, you really never want to take on more than you can chew. Start with the simple basics such as a Facebook page for your business. From there you can implement other platforms geared towards your goal and audience, such as Instagram, LinkedIn, or Pinterest.

Modern Keyboard With Colored Social Network Buttons.


Last but not least! Your plan should include a schedule. After creating your social accounts, its important that they don’t just sit inactive. You want to maintain a schedule and stick to it. So that means posting daily for platforms like Facebook/Instagram/Twitter, weekly for blogs, and monthly for newsletters.

In sum, in order to get the fullest out of social media marketing, its crucial to have a plan. Begin with your goals, tailor your platforms to the right audience, and make sure you’re utilizing your accounts the right way. With a little bit of planning and organization, you’re social media accounts are sure to succeed!